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About


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About


The creative process drives me, and it's what I love most about my work. From the moment the camera is turned on, until a final product is produced, nothing else matters.


During the transitional period from high school to university, I had absolutely no idea what I wanted to do in the future. That feeling persisted throughout my first year of studies, as I tested the waters in English, history, film, archaeology, and two short weeks of psychology. I ultimately chose the two areas that I had been best at up until that point; the creativity of film and photography always enthralled me, as did the very idea of an ongoing historical record which humankind constantly rewrote.

Creative processes associated with audiovisual and photographic content allow these mediums to transcend that of writing. A story can often be told with greater ease, be felt with increased effect, and resonate with larger amounts of people, when it is displayed visually, as opposed to read. These are some of the reasons platforms and applications such as Instagram, Snapchat, and YouTube experience continued success. The camera has become ubiquitous within modern society. A once-neglected art form now resides in the pockets of the majority of contemporary citizens. Photography is intertwined with most fields of our constantly evolving technological world. The advertising, branding, and fashion industries rely on it nearly exclusively. Similarly, in addition to being a primary vehicle for social expression and widespread entertainment, video can be utilized to represent any product, research, or cause that an individual or corporation may endorse. Unlike the mere presence of such creative tools, the ability to effectively tell a story is not omnipresent.

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To produce an image which captivates and inspires: this is what I strive to achieve through every aspect of my work.